Wednesday, March 18, 2009

The Sci Fi Channel called me a geek!

Bye! Bye! Sci Fi channel. Hello...SyFy?

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” Tim Brooks (helped launch the network)

What a quote! Due to this stereotype the Sci Fi channel is changing their name July 7th, 2009 to "SyFy" with the tagline "Imagine Greater". They will be making the transition over a 6-12 month period. They feel like the name will appeal to a wider audience and further distance themselves from Science Fiction as a whole. They want to "own the imagination space".

Behold the new logo. I'm not impressed, but I guess I was their prior target audience. Now I am just part of the new "general public and female audience". Luckily they still have some great shows, and some that aren't so great. The "Sci Fi Channel" will forever live in my mind. May you rest in peace my beloved.

You can view the official press release for more details.

1 comment:

  1. That's just silly if you ask me. I wish the Sci Fi channel would run more old series though, and do less of their own productions, which are generally fairly shoddy.